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Redpanda for Adtech & Martech

The right message at the wrong millisecond is a missed opportunity. Legacy systems weren't built for programmatic bidding, MRC-compliant measurement, or real-time identity in a cookieless world. Redpanda is.

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What our customers say

“I recommend Redpanda to anybody running a significant event-based workload. It's Kafka-compliant, comes with batteries included, and brings beautiful operational simplicity.”

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Jason Posthuma
Director of Engineering
Teads
Media

“Redpanda BYOC gives us a fully managed Kafka service running on our own cloud servers, balancing our internal compliance requirements with ease of use, and without compromising performance and compatibility.”

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Kannan D.R,
Chief Architect & VP of Engineering
LiveRamp
Media

“Redpanda offers the best price to performance. This opens up new use cases for us — cases that simply weren’t feasible for us before.”

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Erik LaBianca
CTO and Cofounder
Seventh Sense
Media

"Partnering with Redpanda has been the best decision for THN because we can delegate our infrastructure management and just focus on building a better experience for our clients."

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Victor Carrasco
CTO
The Hotels Network
Media
Explore customer stories

Why Redpanda Streaming?

Redpanda Streaming lets you build modern, real-time applications that drive revenue and delight customers. It's 10x faster and 6x more cost-effective than Apache Kafka®, with built-in security and compliance, and none of the complexity. Just high-throughput, low-latency performance that teams can easily deploy and run without the operational overhead.

Deploying AI agents?

The Redpanda Agentic Data Plane gives martech and adtech companies the connectivity, context, and governance to deploy AI agents across critical workflows—from audience segmentation and campaign optimization to real-time bidding. Every agent action is traceable, and every data stream is controlled.

Learn more about the Agentic Data Plane ➜

ON-DEMAND

Data & AI Weekly

A weekly 30-minute live session where Redpanda's leaders and guests unpack real-world architectures, lessons, and tactical guidance for building production data and AI systems, including streaming, SQL, and agentic workloads, followed by live Q&A.

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Use cases for Media

Connect data from any source and handle any real-time streaming workload.

Real-time bidding

Stream auction signals and audience data at millisecond latency to power programmatic ad decisioning at scale.

Audience segmentation

Continuously process behavioral, demographic, and intent data to build and refresh audience segments in real time.

Campaign optimization

Ingest performance signals across channels as they happen to adjust targeting, creative, and spend without waiting for batch reports.

Customer 360‍

Unify customer events across every channel into a live profile that every downstream system, agent, and campaign can act on.

Attribution & measurement

Correlate impressions, engagement, and conversions in real time to build MRC-compliant pipelines with a replayable log for attribution audits.

Identity resolution

‍Stream identity events — logins, email matches, device signals — to keep your identity graph current, so audience targeting and personalization stay accurate in a cookieless world.

Stay informed. Stay ahead.

Need more information? We got you covered. Check out the top resources below.

Redpanda StreamFest panel on Governing Agents with speakers Shil Sircar, Arya Ketan, and Kannan D.R.

STREAMFEST RECORDING

Panel: Governing Agents in the Enterprise

A trillion events per day. 96 petabytes of data. The scale of enterprise AI is staggering — and governance hasn't caught up. Experts from LiveRamp, ShareChat, and Arctic Wolf debate what it actually takes to deploy AI agents responsibly in production.

Watch

FIRESIDE CHAT

Fireside Chat with LiveRamp & Redpanda

LiveRamp’s Chief Architect, Kannan Dorairaj, and Redpanda’s Chief Marketing Officer, Mike Boyarski, discuss how LiveRamp leverages Redpanda to build faster, more efficient data pipelines, reduce infrastructure costs, and stay competitive in a rapidly evolving landscape.

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BLOG

Build a reference architecture for a demand-side platform in AdTech

Learn the key architectural components and explore a real-time bidding use case featuring Redpanda, Aerospike, and Flink.

Read now